Ibexa and Seed Group form strategic partnership to deliver powerful digital experience in Dubai and the MENA region

Seed Group has two decades of experience in identifying and facilitating market entry for innovative international companies across the Middle East through strong government and commercial networks. The collaboration between Ibexa and Seed Group aims to empower organisations across Dubai and the MENA region to unify content management, commerce, and customer data in one composable stack.

Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “Ibexa’s expertise in scalable, composable digital platforms echoes our mission of helping elevate the emirate’s digital excellence. With the MENA e-commerce market projected to hit $57 billion by 2026, their solutions will be instrumental in enhancing digital commerce across the region.” Al Gurg also noted, “We see Ibexa as a valuable addition to our portfolio of innovative companies and are confident this alliance will further reinforce Dubai’s standing as a regional digital innovation centre.”

“Partnering with Seed Group is a pivotal step in Ibexa’s mission to deliver differentiated, hyper-personalised digital experiences in one of the world’s most dynamic and fast-growing regions,” said Bertrand Maugain, CEO of Ibexa. “Organisations in the MENA region face growing pressure to unify content, commerce, and personalisation while accelerating time-to-market. With Seed Group’s deep market expertise and strong local networks combined with our local presence, we’re now ideally positioned to accelerate our growth.”

Together, Ibexa and Seed Group will help regional businesses create powerful and future-proof digital experiences that evolve with changing customer needs.

About Seed Group

For over 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region, helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit www.seedgroup.com.

About Ibexa

Ibexa is a global European provider of composable Digital Experience Platform (DXP) software that empowers organisations to create unified, personalised, and commerce-enabled digital experiences. Founded in 1999 and headquartered in Oslo, Norway, Ibexa supports leading brands worldwide, including Kempinski, Whirlpool, and KitchenAid. Ibexa’s modular DXP combines powerful capabilities in content management, customer data (CDP), commerce, and product information management (PIM) into a single, flexible platform. Each component delivers exceptional value on its own, and together they form a robust composable stack that enables organisations to accelerate go-to-market strategies, deliver hyper-personalised experiences, and unify marketing and operational processes – all within a unified interface designed for marketers. By embracing composability at its core, Ibexa helps brands stand out in competitive markets, adapt rapidly to changing customer expectations, and drive continuous differentiation. Learn more at www.ibexa.co.