enwitec, LinQ and greenLink: Six Months to a New Brand Identity for Europe’s Energy Future

With the founding of the greenLink Group, a new chapter in connection technology for green energy has begun – and a milestone in brand strategy and execution has been set.

At the heart of the project is Marcel Rottler, Global Head of Marketing at enwitec GmbH and an expert in strategic brand development and neuromarketing. His goal: to create an emotional, future-oriented brand architecture that unites both the group and its individual companies – and to do so in record time.

From Analysis to Activation: Strategy Meets Emotion

The journey began with an in-depth analysis: market, competition, target groups, internal competencies and limbic profiles were systematically examined. It quickly became clear: enwitec and LinQ possess outstanding technical expertise, share core values – and have everything needed to build a unified brand identity.

“We wanted more than just a new logo. We wanted to create a feeling – of partnership, innovation and reliability,” says Rottler.

The new positioning of the group captures this essence: “Leadership in Green Energy Connecting Technology” – with the claim: “orchestrating energy flows.”

greenLink: A Brand That Connects – Without Merging

The name greenLink, developed as part of the brand positioning, reflects what the group stands for: the intelligent connection of energy flows, people and technologies. The new corporate design is clear, modern and emotionally charged. It conveys the group’s values – innovation, partnership and integrity – and can be flexibly applied to all current and future members.

One aspect was particularly important: the balance between belonging and individuality.

“We didn’t want to overwrite the enwitec and LinQ brands – we wanted to bring them along,” explains Rottler.
“That’s why we deliberately kept their brand names and only optimized the existing logos, adjusting colors and design language to align with the new positioning – complemented by the addition ‘part of greenLink’. This creates a visible connection to the group without compromising the established identity and trust of existing customers.”

Color schemes were harmonized, visual language unified – and yet each brand remains distinctly recognizable. A finely tuned system that communicates both continuity and transformation.

A Feat of Strength in Record Time: From Kickoff to Market Readiness in Six Months

What makes this project truly remarkable is not just its strategic depth, but also its operational excellence: in just six months, the entire brand presence was reimagined and implemented – from the initial analysis to the market launch at Intersolar 2025.

Key Measures Implemented:

• Development of the group’s positioning based on a comprehensive situational analysis using limbic marketing
• Creation of the brand name “greenLink” and corresponding corporate design based on the limbic positioning of greenLink, enwitec and LinQ
• Development of a central website with integrated subpages for all brands
• Transition of all communication media: stationery, flyers, brochures, catalogs, social media profiles
• Introduction of a consistent corporate design including logo, color scheme, typography and imagery
• POS marketing, trade fair preparation and booth design
• Development of a product naming system and PR campaigns

“What we achieved in six months, others take two years to accomplish – if at all,” summarizes Rottler.
“This was only possible thanks to a highly focused and motivated team, clear processes and a shared vision.”

Conclusion: A Brand for the Future of Energy

With greenLink, a brand has emerged that not only convinces technically, but also resonates emotionally. A brand that builds trust – among customers, partners and employees. And a brand ready to actively shape the energy transition.

http://www.greenlink.eu
presse@greenlink.eu