Strategic Data Alliance: Schober and digitalAudience enable audience targeting for programmatic, social, and retail media channels

This collaboration empowers brands, agencies, and publishers to leverage deterministic, GDPR-compliant audience data to enhance the reach, relevance, and performance of digital campaigns. By combining high-quality targeting segments with seamless activation capabilities, the partnership enables effective, privacy-first marketing execution — particularly within the German market.

Key benefits for buyers and partners include:

• Verified audience segments for maximum data accuracy

• Broad B2C and B2B coverage across industries and consumer profiles
• Consent-based targeting aligned with GDPR and TTDSG regulations
• Ready to be activated in just a few clicks

• Monetization support for publishers and retail media networks through privacy-safe data enrichment and audience extension

"With this partnership, we’re opening up direct, programmatic access to our premium audience data – scalable, reliable, and fully privacy-compliant. The combination of digitalAudience’s technology and Schober’s data expertise sets a new standard for targeted digital communication in both B2B and B2C sectors."
— Sylvia Türcke, Managing Director, Schober Information Group

In addition to empowering advertisers, the collaboration also helps publishers and retail media networks to unlock new revenue opportunities by monetizing their first-party data in a compliant and effective way. digitalAudience’s technology connects these partners with high-quality, deterministic audience segments from Schober, enabling them to build scalable, privacy-first targeting solutions and maximize inventory value.

With over 75 years of experience in data-driven marketing, Schober is one of Europe’s leading providers of address and audience data. Their highly selectable segments include consumer demographics, company profiles, industry classifications, decision-maker roles, buying signals, and communication behaviour — all based on verified consent and regular updates.

Starting today, advertisers, publishers, and retail media partners can activate Schober audience segments directly through digitalAudience and integrate them seamlessly into their programmatic, social, and retail media campaigns.