ROWA Masterbatch shows its colors

Amber Haze
In 2026, we will be enchanted by Amber Haze: a green-tinged yellow with a radiant effect reminiscent of crystals, inspired by the themes of earth and longevity. The shade is associated with spirituality and encourages us to slow down in a screen-based, digital world and pay attention to regenerative resources. In other words, this shade embodies both deep roots and a progressive approach. With these characteristics, Amber Haze appeals to many designers, brands, and, last but not least, consumers who are interested in a conscious, sustainable lifestyle — accordingly, this rich, radiant yellow with a green tint will certainly be found in many different forms.

Blue Aura
This tinted pastel shade has long since won the hearts of designers and can already be seen in many variations – from powdery to transparent to metallic and lacquered – and will be even more so in the coming months: Blue Aura impresses with its calm, soothing and at the same time futuristic character, inspired by the interplay of light and shadow. Since this shade can be applied in layers or unprocessed, it is ideally suited to the “Designing with light” trend. Its shimmering appearance is reminiscent of biodegradable designs, recycled industrial waste, or dyed plaster. Blue Aura is also a gender- and season-independent color, fluid in its tonality and application, making it one of the most comprehensive trend colors for the coming year and certainly beyond.

Cocoa Brown
The name says it all for this 2026 trend color: Cocoa Brown is as comforting as hot chocolate on a dreary winter day. A deep, intense brown tone that radiates warmth thanks to its red pigments. The versatility of brown makes it possible to create different moods and styles. From soft and soothing combinations with pastel shades to intense contrasts with bold colors—the possibilities are endless. Already widely seen: Cocoa Brown as the perfect partner to add warmth to cool shades.

Electric Fuchsia
Another color that will leave its mark on the fashion industry, shop windows, and product advertising is Electric Fuchsia: a particularly vibrant neon color with a kinetic and digital quality. This bright shade, which shifts between pink and purple, represents a progressive and rebellious attitude. Electric Fuchsia offers its viewer an invigorating, almost intoxicating effect, a small colorful escape from reality. The idea of artificial intelligence comes to mind here, as this trend color can also be described as a psychedelic neon color that adds a multisensory element to the virtual future. One thing is certain: product designers from particularly forward-looking fields and technologies will place Electric Fuchsia high on their color agenda for 2026.

Jelly Mint
The next trend color for 2026 embodies the Japanese concept of “kawaii,” which means cute: Jelly Mint is a lively, vibrant, and youthful shade that promotes the cartoonization of product design. The strength of this color lies in its ability to not only challenge norms, but to change them. While this shade was previously considered childish and frivolous, its inherent cuteness has now developed into a strength and influential force in contemporary culture. At the same time, Jelly Mint is a nostalgic and playful shade that represents small pleasures, radiates calm, and strengthens resilience. Brands that want to appeal to so-called kidult consumers, i.e., adults who are interested in hobbies or products associated with children, will find Jelly Mint a very suitable shade. But this trend color will also make a big splash with many other target groups, for example, within the cosmetics industry.

Transformative Teal
Last but not least, Transformative Teal: this fluid fusion of blue and green pays tribute to the increasingly widespread ecological mindset and the growing expectation for responsible action. The color respects the diversity of nature and also offers a new perspective on biology, one that focuses primarily on what makes the most sense for the Earth, regardless of whether the solution is natural, post-natural, organic, or synthetic. Transformative Teal is also associated with the “overview effect”: the calming and renewing effect of the color corresponds to the effect that says that looking at Earth from space has a life-changing effect on the viewer.

As in previous years, ROWA Masterbatch has once again developed extraordinary variations of these shades based on the 2026 color trends from Coloro and WGSN and in collaboration with effect pigment manufacturer KUNCAI, so that exciting effects can be created in addition to the pure shades – perfect for showcasing a product at the point of sale.

ROWA Masterbatch will have sample plates of the color trends and effects at the upcoming K trade fair!