TÜV SÜD strongly recommends checking for compliance when Christmas shopping

According to Google’s annual Holiday 100 list, which tracks the most popular technology trends, these products combine practical benefits with innovation and compliance with applicable safety standards is also expected. TÜV SÜD therefore recommends that consumers and retailers pay closer attention to compliance with European directives when making purchases. Certified products are safer, more reliable and more durable, offering lasting value beyond the moment of gift-giving.

It is important to note that: With a few exceptions, the CE mark is a mandatory manufacturer’s self-declaration indicating that the manufacturer guarantees compliance with the specifications. However, this does not mean that an independent body has tested the product. Only a recognised testing organisation’s mark, such as the “Geprüfte Sicherheit” (GS) mark for “tested safety”, or a TÜV SÜD mark, confirms that a product has actually been tested by a neutral organisation.

“Technology has become an integral part of our everyday lives, but every innovation also brings with it new responsibilities,” says Dr Martin Rempfer, Division Manager at TÜV SÜD Product Service. “Verifying the conformity of devices with European directives ensures that the things that improve our lives do so in a safe, sustainable and transparent manner. It is a sign of attention to people and the quality of the market. At the same time, it represents a strategic investment for manufacturers: certification enhances the product and strengthens the brand’s reputation by building trust and competitiveness.” Rempfer also emphasises that connected devices will become even more important in the future, given the new EU regulations on cybersecurity.

Popular tech gifts in 2025: connected, versatile – but subject to testing
This year’s technology trends are dominated by products that combine functionality, design and smart connectivity, and which are therefore automatically subject to key EU directives. Smartwatches and other wearables that record fitness data, monitor health parameters and display notifications are particularly popular. They have thus established themselves as an integral part of everyday life. This trend is also continuing in the beauty tech sector: LED masks, sonic brushes and smart personal care devices are incorporating modern technology into our personal wellness routines. Added to this are smart household appliances such as robot vacuum cleaners and connected coffee machines. While they make everyday life easier, they are also subject to strict safety requirements due to their electronic and connected functions.

All of these product categories are classified as electrical and electronic equipment and may not be placed on the EU market without the appropriate certification. This includes electrical safety and electromagnetic compatibility, as well as the new mandatory cybersecurity requirements under the Radio Equipment Directive, in addition to chemical requirements for environmental and health protection.

The most important EU directives for electronic and networked products are:
• CE marking: Mandatory for almost all electronic products; the manufacturer’s self-declaration confirms compliance with the basic EU requirements in terms of safety, health and environmental protection.
• Low Voltage Directive (2014/35/EU): Ensures the minimisation of hazards posed by electrical products
• EMC Directive (2014/30/EU): Devices must not cause electromagnetic interference or be affected by other devices.
• RED Directive (2014/53/EU): Regulates radio equipment and networked devices, including mandatory cybersecurity requirements (protection against misuse, unauthorised access and data protection).
• RoHS Directive (2011/65/EU): This restricts the use of hazardous substances such as lead, cadmium and mercury.

TÜV SÜD also points out that the upcoming EU Cyber Resilience Act (CRA) requirements will impose further obligations on networked products.

What consumers should look out for when buying technical products
Based on the new EU Product Safety Regulation (PSR), TÜV SÜD recommends the following key points:

1. Look for recognised test marks:
CE marking is mandatory for many products in the EU, but only a GS mark for tested safety or a test mark such as the TÜV SÜD octagon indicates independent product testing.
2. Choose reputable sources:
Only buy from trustworthy retailers and brands. Caution is always advised when it comes to extremely cheap online offers.
3. Check for complete and understandable instructions for use:
A safe product must contain clear instructions and warnings and be written in the respective national language. Cryptic and incomprehensible texts are a warning sign.
4. Manufacturer’s contact information:
The manufacturer must be clearly identifiable by providing their name, postal address in the country of sale and contact details.
5. Consider cyber security for networked products:
Always check the options for changing passwords, the ability to update and the data protection information.
6. Respect warnings, age ratings and safety information:
This is particularly important for products for children or for household appliances and tools.
7. Check the packaging and condition of the product:
Damaged packaging, missing labels or incomplete accessories are also warning signs.
8. Pay attention to sustainability and repair information:
According to the PSR, products must be durable and safe to use – relevant information should be available.

A conscious and safe Christmas
Compliance with European directives is not just a technical detail, but a crucial contribution to consumer protection. Those who choose certified devices combine their enthusiasm for technology with making a safe and sustainable purchase. This transforms high-tech Christmas gifts into presents that offer both joy and peace of mind.

TÜV SÜD supports manufacturers and retailers throughout the entire product life cycle with testing, product and system certification, and market surveillance services. Thanks to its international testing laboratories and global network, TÜV SÜD can provide conformity assessments for complex product portfolios.

Further information is available at:
Consumer products and retail