Hasselblad 907X 50C Now Available combining our legacy with your future

Introduced as a concept in June 2019 and now available to purchase, the 907X 50C mirrorless medium format digital camera is comprised of the modernised CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic Mehr

Hasselblad proudly announces the latest addition of Anna Devís and Daniel Rueda as Hasselblad Ambassadors

Recognised for their humorous imagery, hand-made props, perfectly executed poses and interaction with architecture, Anna Devís and Daniel Rueda are the latest photographers to join the prestigious rank of Hasselblad Ambassador. Both Anna and Daniel are trained architects who have combined their love for geometry, perspective, and storytelling Mehr

Firmware Update 1.3.0 and 907X Special Edition Accessories

. FIRMWARE UPDATE 1.3.0 FOR X1D II 50C AND 907X SPECIAL EDITION  Firmware Update 1.3.0 for X1D II 50C and 907X Special Edition enhances camera functionality with overall improvements and the following new updates: SET ISO AND WHITE BALANCE IN CAMERA LIVE VIEW SCREEN: Quickly set ISO and white balance directly from the camera live view Mehr

Für mehr Kreativität startet Hasselblad mit leistungsfähigen Updates für X1D II 50C, 907X Special Edition und dem XCD 45P

Mit dem Firmware-Update 1.2.0 für die X1D II 50C- und die 907X Special Edition-Mittelformatkamera, sowie das Firmware-Update 0.1.24 für das XCD 45P-Objektiv, startet Hasselblad das größte Firmware-Update für beide Kameras gleichzeitig. Das Update für die X1D II 50C und 907X Mehr

Hasselblad brings powerful updates to X1D II 50C, 907X Special Edition and XCD 45P

Introducing its largest firmware update to any Hasselblad camera at one time, Hasselblad launches Firmware Update 1.2.0 for both X1D II 50C and 907X Special Edition medium format cameras, in addition to Firmware Update 0.1.24 for the XCD 45P lens. Mehr

Hasselblad partners with Björn Ceder and Stockholm Open to artistically document Tennis Against Corona

Björn Ceder, Swedish photographer and creative director, was selected to document Tennis Against Corona, an aid initiative to support those strongly affected by the pandemic organized by Stockholm Open, the world’s oldest Association of Tennis Professional’s indoor tournament. On 10 Mehr