In the harsh charm of the “Halle am Wasserturm” – part of the “Contemporary & Urban” zone on the site – the Neuss creatives deliberately integrate a reduced spatial presentation with clean lines and smooth surfaces. White, symmetrically arranged presentation benches allow the shoes to fully unfold their effect, while at the same time giving a clear view of the spectacular hall with its room-high cassette windows and curved ceiling steel beams. This creates an exciting contrast between the distinctively simplified brand space and the historical industrial architecture. An area for Gabor bags and two rows with order tables round out the brand appearance, which is among the most prominent and succinct of the fair.
The first “Gallery SHOES” becomes a laid-back reincarnation of its predecessor, GDS, away from exhibition halls and on an international level. With the fresh look in front of the industrial backdrop of the Areal Böhler, the fashion location Dusseldorf makes for a fascinating new environment for the Gabor Shoes AG, whom Dart as a longtime creative partner helps making a promising premiere appearance.
Facts and figures
Project: Gallery SHOES 2017
Customer: Gabor Shoes AG
Design: D’art Design Gruppe GmbH
Location: Dusseldorf
Size: 450 m²
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe
Am Zollhafen 5
41460 Neuss
Telefon: +49 (2131) 403070
Telefax: +49 (2131) 4030789
http://www.d-art-design.de
Telefon: +49 (2131) 40307-32
E-Mail: pr@d-art-design.de