In developing these color innovations, the Kurz design team has drawn from its latest trend analysis. The annual Kurz trend study, carried out with a trend agency, sifts through hip lifestyles and documents current trends. After categorizing five trends, designers have developed hot stamping foil colors which transmit an attitude to life, capture sentiments and reflect the zeitgeist.
One of the trends, “Subresistance”, is marked by rebellion, individualization and the revival of punk and underground culture. This mood is conveyed with dark, hard tones and camouflage colors. The trendy Kurz colors are called “Sub Camu” and “Golden Punk”, a muted camouflage green with classy shimmering metallization and a newfangled green-gold in which the contrast between cool dispassion and glossy exclusivity dissolves.
Premiere for packaging collection
At Luxe Pack Kurz is additionally presenting, for the first time, the third edition of its “Box in Box” packaging collection. This creative collection has also been designed on the basis of the current trends analysis. Four boxes nested into one another represent four popular trends, and inside the last package there is a surprise involving a fifth trend. The boxes illustrate which stamping and enhancement methods can implement the individual trends.
The trend “The Art of Life” is characterized by a fascination with natural phenomena. The trend box features iridescent light reflection and a rainbow effect induced by microstructure stamping and holographic design playing in different colors. Changes in light amplify the playfully tactile charm, plus embossed, debossed and flat hot stamped lines turn the box into a sensory experience.
Another trend, “I-Skin”, is represented with a membrane-like structured surface that is technically symmetrical and perfect while softly pulsating and mimicking nature. This effect is evoked with artful large-area micro embossing.
Visitors to Luxe Pack can examine the new trend colors at the Kurz booth DB 11, Diaghilev Hall in the Grimaldi Forum, receive original samples and reserve a copy of the latest “Box in Box”. For those who can’t make it, the “Box in Box” can be ordered at PMgraphics@kurz.de. It is free of charge while supplies last.
The KURZ Group is a global leader in hot stamping and coating technology. KURZ de-velops and manufactures decorative and functional layers applied to carrier foils for a large variety of applications. The range includes metallized, pigmented and holographic stamping foils for packaging or print products, surface finishes for electronic devices or automotive parts, protective and decorative lacquers for furniture or household applianc-es, authenticity features for brand name items, metallic applications for textiles, and dif-ferent types of coatings for many other applications. With over 5,000 employees in 14 production plants in Europe, Asia and the USA, 24 international subsidiaries and a global network of agencies and sales offices, the KURZ Group manufactures and sells a com-prehensive range of products for surface finishing, decoration, marking and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. KURZ also continuously invests in new technologies, and is developing innovative solutions for integrating functionality into surfaces.
LEONHARD KURZ Stiftung & Co. KG
Schwabacher Str. 482
Telefon: +49 (911) 7141-0
Telefax: +49 (911) 7141-357
Fax: +49 (911) 7141-9640