The textile brands’ product and fabric innovation development and verification process is usually cumbersome and lengthy, especially the sourcing of functional fabric samples used for real-life wearer trials. The Swiss textile innovator HeiQ surveyed dozens of fabric and innovation managers at textile brands to get an in-depth insight into the daily life processes of innovation and was confronted with a major unmet need: rapid verification of innovation ideas. Repeatedly respondents experienced a lead time of up to three months, from the first contact until receiving viable samples for prototyping and verification. Long sample verification times carry the risk of failure and missing the annual timeline for new innovations to launch.
In order to provide verified functional fabric samples quicker, HeiQ has developed “heiq it!”, a one-of-its-kind Fast Fabric Sampling Tool. “heiq it!” is an online fabric configuration platform enabling fabric managers at textile brands to get functional fabrics within two weeks. Once registered online, brands will have the possibility to choose a suitable fabric type and structure from HeiQ’s premium fabric library for their target garment. In a next step, the desired functionality combination is added from HeiQ’s wide range of textile technologies, like dynamic cooling, advanced UV protection and durable odor control. In a further step the testing and specifications are selected. And finally, “heiq it!” provides the option to either order dozens of meters of treated functional fabric or ready-to-test assembled half-side or fully treated tech-shirts to perform real-life wearer trials. Once the desired functional fabric sample has been configured and ordered, HeiQ’s application specialist in Switzerland starts to produce the sample and coordinates its performance verification testing.
Altogether, “heiq it!” is going to accelerate, simplify and standardize the functional fabric sample ordering process, leaving more time for the essential wearer trial testing and performance evaluation of brands’ next textile product innovation. Fabric managers at brands are empowered to fast-track the creation of novel and enhanced garments while reducing the risk of failures. HeiQ constantly strives for providing its brand partners with a first-in-class innovation and differentiation service support.
The backbone of the “heiq it!” Fast Fabric Sampling Tool is on the one hand a strong partnership and collaboration with some of the world’s leading premium fabric manufacturing mills like Sitip (Italy), Pontetorto (Italy), Tessitura Taiana Virgilio (Italy), Borgini Jersey (Italy) and E. Schellenberg Textildruck/Greuter Jersey (Switzerland) equipping the “heiq it!” fabric library, and on the other hand an advanced online product configuration system and a continuous Swiss pilot finishing line.
End of March, “heiq it!” is going to go live and will be available to innovation managers and fabric managers from textile brands globally. At ISPO Munich, interested fabric managers can already get an exclusive preview into the unique Swiss Fast Fabric Sampling Tool and test the prototype at the HeiQ booth C3-402. Pre-registration is now open at: www.heiq.com/heiq-it
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects on the market today. HeiQ leverages its boundless academic research network and internal development specialists to invent disruptive new technologies that meet consumer needs and outperform the market. Engaging along the entire value chain, HeiQ is the ideal partner to help brands innovate, differentiate their products and capture added value at the point of sale.
www.heiq.com
HeiQ Materials AG
Ruetistrasse 12
CH8952 Schlieren
Telefon: +41 (56) 2506850
Telefax: +41 (56) 2506841
http://www.heiq.com
Head of Marketing
Telefon: +41 (56) 2506850
Fax: +41 (56) 2506841
E-Mail: news@heiq.com
