It is now more than clear that registering a localized and well targeted top-level domain can improve search engine rankings. For individuals and organizations, which missed out on registering their www.yourname.com, here is some good news.
Secura, the Germany based and ICANN accredited domain registrar, is taking registrations for the new www.yourname.family domains! There were times when .com domains were all a rage, and being in possession of one meant your organization or personal site could be trusted, with the added bonus of good search engine rankings.
The launch of new top-level domains is now changing the online landscape, and the newest entrants are the Family-Domains. The Family-Domains are a powerful tool to get noticed on Google and other search engines in localized searches, with the added focus on a family or organization name. Since the domain ends with the family name of a person or the organization’s name, this is clearly a great way to make websites and related tools an important aspect of branding.
Given that Family-Domains carry powerful connections with history, values, warmth and belonging, the new top level domains will open up new aspects of online marketing and branding. From a social and political perspective too, organizations and cause-based initiatives will love the new freedom to create online properties that are exclusively and personally theirs. The Family-Domains come with Mom-Domains and Dad-Domains as well.
Family-Domains can be registered by any family, group, organization or business, and used to share customized content in the form of stories, photographs, ideas and other information. These can also be used to further extend an existing network. The fact that the new and localized domains lead to better rankings was recently demonstrated in the case of Berlin domains.
Searchmetrics found that these domains were ranking better in regional searches on Google compared to generic, old domains with .de or .com extensions. According to the study, "in 42% of search queries, .berlin domains have ranked better on a local level." These results are known to be transferable to other top-level domains, including the Family domains.
According to Total Websites, Google takes the domain extension into account as an important factor in its search rankings. The study states that it is clear the new top-level domains improve search engine rankings.
Speaking about the new Family domains,Hans-Peter Oswald,CEO of Secura, said, "Act now, don’t miss the opportunity to get a valuable search engine friendly Family-Domain".
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Telefon: +49 (221) 2571213
Fax: +49 (221) 9252272