The Group of Analysts has published their ‘Market Performance Wheel 2018’ on the topic of ‘Media Asset Management’ (MAM). The consulting company gave CELUM and its solution of the same name top marks for integratability and functionality. The best scores in user interfaces and usability show that user experience is of the utmost importance for CELUM. The analysts see CELUM among the industry’s drivers of innovation with a clear vision.

The Market Performance Wheel analyses company performance in four areas: 1. Technology, 2. Ability to execute, 3. Market penetration and 4. Future-proofing. The individual potential analysis divides these into four further central subcategories. These values are then used to generate a meaningful average value. These average values are used to establish the company’s overall performance.

CELUM confirms its top position with a total of 85 out of 100 possible points. CELUM tops the “Ability to Execute” subcategory, being classified as the “Leader” yet again. No other provider has as many points in this category.

The analysts’ judgement for the field “technology” category was also very positive:

“In the technology area of processing and provisioning, the solution covers all of the required functional areas, such as asset processing, derivation and, above all, reporting. With ‘Workrooms’, the still-new and seamlessly expandable product, the area of collaboration – which is increasingly gaining importance, particularly in large business scenarios and in interactions between companies and external agencies – is now already very well covered. There have also been some interesting extensions announced in this connection. In summary, we note that the solution remains positioned among the top group for its technology.”

CELUM came top in “software deployment” and “support/training/documentation” and scored high in “general system features” as well as ‘market penetration’. CELUM was also able to get an above average lead in “future-proofing”, as they did the previous year. The analysts’ opinion:

“The company and its management team deal with market challenges very well, and have a clear vision. For a company of this size, their development capacity is at an impressively high level, especially considering the investment volume in product development.”

You can download CELUM’s potential analysis with all scores in detail for free here.

More information: | Press Centre

Über die celum gmbH

CELUM is a leading global cloud software manufacturer based in Linz. The company optimizes the entire lifecycle of digital content and the interaction of people in teams with its Content & Collaboration Cloud. CELUM customers benefit from a high degree of automation, integration with other systems and the exceptional ease of use of accelerated marketing and communications processes, additional revenue sources, reduced costs and increased productivity. Around 850 companies in 35 countries rely on CELUM – including leading brands such as 3M, CLAAS, Dior, Hilti, MAN, Shiseido, Silhouette, T-Mobile, voestalpine.

CELUM was founded in 1999 in Linz and now employs more than 100 people at locations in Austria, Germany, France and Slovakia.

Firmenkontakt und Herausgeber der Meldung:

celum gmbH
Passaustrasse 26
A4030 Linz
Telefon: +43 (1) 522 436 20

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