One of these discovered trends is called Anonymous. As an alternative to the digital public domain, people seek to protect their private sphere and conceal their personality. The printed motifs on the box are superimposed by bar-like or asymmetrically dashed stampings. Luminescent lines and artistic microstructure stampings allow only fragments to be recognized and hide identities. One of the corresponding fashion colors is Dark Blur, a deep, saturated dark gray, which is a totally unusual color for stamping foils. It offers the full gloss of metallized foils but with a subdued mirror effect.
The Tomorrowland trend box represents the fascination for foreign worlds and far away galaxies, for unknown cultures and extraterrestrial materials. The structured surface of the box is reminiscent of distant planets. Blind embossings intersperse with print and stamping foil motifs. There is a tactile structure that is not recognizable at first glance; smooth and rough surfaces, irregular circular depressions, and gently raised areas alternate to turn the box into a haptic experience. The colors assigned to this trend are Strato Sky, a deeply saturated night sky blue, and Amorphus Blue, a soft, pale blue-green that appears to diffuse into another sphere.
Visitors to Kurz’s booth DB 11 in Diaghilev Hall will have the opportunity to inform themselves about all four trends. In addition to the Box in Box and the fashionable foil colors, further new developments will also be on display. These include the semi-transparent Lumafin stamping foil for novel translucent effects, and the three-dimensional Trustseal 3D PLASTX design that is incorporated directly into plastic surfaces.
The KURZ Group is a global leader in hot stamping and coating technology. KURZ de-velops and manufactures decorative and functional layers applied to carrier foils for a large variety of applications. The range includes metallized, pigmented and holographic stamping foils for packaging or print products, surface finishes for electronic devices or automotive parts, protective and decorative lacquers for furniture or household applianc-es, authenticity features for brand name items, metallic applications for textiles, and dif-ferent types of coatings for many other applications. With over 5,000 employees in 14 production plants in Europe, Asia and the USA, 24 international subsidiaries and a global network of agencies and sales offices, the KURZ Group manufactures and sells a com-prehensive range of products for surface finishing, decoration, marking and counterfeit protection, rounded off by an extensive range of stamping machines and stamping tools. KURZ also continuously invests in new technologies, and is developing innovative solutions for integrating functionality into surfaces.
LEONHARD KURZ Stiftung & Co. KG
Schwabacher Str. 482
Telefon: +49 (911) 7141-0
Telefax: +49 (911) 7141-357
Fax: +49 (911) 7141-9640