In the course of the digital transformation, the demands that employees place on their working environment are increasing. However, there are no standard solutions for the concept of ‚New Work‘. The fact is that providing a modern workplace is becoming an increasingly important factor for employer attractiveness and ultimately for the employer branding. For many employers, the ‚workplace of the future‘ is high on the agenda. Companies are faced with the challenge of choosing the right solutions for them from a multitude of possibilities. Even the current hype topics such as Internet of Things, Analytics, etc. often rank behind the workplace topic in relevance. In the fight for the best talent and to ensure entrepreneurial success, the workplace can also be a decisive factor in differentiating oneself from the competition. It is important to remain flexible and open to new ideas.

What possibilities does the employer have in designing a modern workplace?

The workplace of the future stands for innovation, creativity and the combination of productive work and relaxation. The central values of the New Work concept are independence, freedom and participation in the community. A good mixture of functionality, conviviality and comfort, for example, can be these:

  • Modern office equipment
  • Mobility and flexibility, possibility of home office, trust-based working hours
  • Creative spaces and lounge areas
  • Individually adapted software solutions, modern hardware solutions
  • Attractive employer offers in the area of health management and employee events.

Balance between technology and culture

However, it is not enough to offer employees hard facts. It is more important that companies take their employees with them and develop a corresponding mindset. The involvement of the employees is a decisive point for sustainable successful change and success.

Many employees want a digital workplace without dependency on IT. Today it is no longer necessarily the company car that attracts potential employees. An important goal is positive employer branding, which affects both existing employees and the recruitment of new staff. When it comes to the workplace of the future, many people quickly think of chic and architecturally modern office buildings, but it’s not just the ambience that counts: Flexibility in the form of work is required, but here too there are often differences. What ultimately counts in the New Work concept is the overall package.



Andreas Wartenberg has been an executive search consultant for more than 25 years, filling management positions in the technology sector and other industries. Mr. Wartenberg set up and led national and international teams before joining Hager Unternehmensberatung as a Managing Director in 2008. He is a leading topic expert in the DACH region in regard to all aspects of technology management and digitalization within all type of corporations. Since early 2015 the Hager Unternehmensberatung has become a partner of Horton International. Andreas Wartenberg is currently Chairman of the Board at Horton Group International.


Über die Hager Unternehmensberatung GmbH

Hager Unternehmensberatung is a partner of Horton International and offers customers at over 40 locations in the globally most important economic regions solutions for issues throughout the working life cycle: Employment Lifecycle Solutions®.

These targeted solutions for the working life cycle are mirrored in our individual divisions: in the placement of the right candidates, the evaluation of staff potential, during training to develop the personal skills of employees and supporting individual change processes.

With more than 90 employees in Germany working in small specialist teams, a fully digital workflow and over 20 years of experience in the technology sector as well as other innovative markets, Hager Unternehmensberatung brings together the performance and process quality of the industry’s big names with the speed and flexibility of a start-up.

Hager Unternehmensberatung is one of the top 15 recruiters in the DACH region and the well-known executive search consultancy for digital transformations.

Firmenkontakt und Herausgeber der Meldung:

Hager Unternehmensberatung GmbH
Zur Charlottenburg 3
60437 Frankfurt
Telefon: +49 (69) 95092-0
Telefax: +49 (69) 95092-111

Angela Keuneke
Marketing Manager
Telefon: +49 69 95092-0
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