The concept and design of OSK (Oliver Schrott Kommunikation) included – apart from the presentation at the trade fair of the Aftermarket brands Lemförder, Sachs, TRW, Boge, ZF Services also under consideration of the overall presentation at this strategically important trade fair – the umbrella brand ZF. A clear product orientation of the company brands with open access and orientation was therefore possible for the guests.
It was a conceptual challenge to optically connect the three individual ZF stands in the corner of the hall (that included an emergency exit door) while, at the same time, meeting the trade fair’s safety requirements. The upper floor’s facade was installed as a semi-transparent sight protection for the meeting areas using a sloped slat construction. Thanks to a special approval received from the trade fair organisation, both hall aisles were overbuilt. This enabled the holistic architectural presentation of the trade fair stand. At the same time, a pleasant atmosphere evolved in the communication zone, which was bathed in the warm, subdued light.
KECK, as a long-time trade fair partner to ZF, was again entrusted with the complete execution and realisation of the concept. This included the coordination of all trades such as steel construction, stage and lighting technology, AV technology and networking. This was a huge challenge that the KECK team was able to complete in only six weeks from the initial approval of the plans to the beginning of construction.
A special attraction was created by the illuminated, wave-shaped “ZF Grids” that were suspended from the ceiling above an LED display featuring a digital control system. For the set-up and the entire networking of the product world including the media technology, about 5,000 meters of cable were laid in 9 days by 40 assembly engineers working around the clock.
Another special feature were the four large ZF logos – each with a diameter of 1.70 m and each weighing 120 kg – that were attached to the facade. In addition, during the trade fair, the stand was reconfigured by the two ZF auto doctors in order to host a variety of events such as the press conference or the TV-recording done by the VOX.
At the conclusion of the Automechanika, the Aftermarket division was thrilled with a very successful trade fair held under the ZF umbrella brand. This trade fair laid the groundwork for the appearance at subsequent aftermarket events.
KECK. Brand staging worldwide.
Over 30 years successfully on the market, 170 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‘run of the mill’ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.
In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.
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