ISRA plans further strategic development with a focus on SMART FACTORY AUTOMATION and expands Executive Management

With a distribution network to be built up simultaneously, ISRA is planning to successively enter new markets for connected automation with Machine Vision. The primary focus here is on combining ISRA’s 3D machine vision expertise with robot automation both in the automotive industry and in production outside the automotive industry. The envisaged 3D embedded machine vision automation is one of the strategic priorities on the path to achieving the next milestone of more than 200 million euros in revenues. Therefore, ISRA strengthen its organization by appointing Guido Hettwer, an expert with more than 20 years’ managerial experience in large organizational structures as well as keen knowledge of the market, as a new member of the Executive Management. Mr. Hettwer has previously worked in various managerial positions at Bosch Rexroth and has strategic and operational expertise, giving him very good preconditions to implement successfully the next steps toward SMART FACTORY AUTOMATION, together with ISRA.

The innovation dynamic that continuously generates additional demand with new products, including in the field of SMART FACTORY AUTOMATION, as well as investments in the market and strategically important areas and the high gross order backlog of more than 90 million euros (previous year: around 85 million euros) form a solid basis for continuing the successful, profitable growth strategy in the new financial year that started on October 1, 2018.

Further information is available at www.isravision.com.