Mr. Hoffmann works at the Directorate-General for Health and Food Safety of the European Commission. He is an expert on regulatory issues related to fast moving consumer goods and supply chain security, specializing in the interplay between law and technology. In his current role, Mr. Hoffmann coordinates EU policies on the fight against illicit trade in tobacco products. He is responsible for the development and implementation of the recent regulatory framework that established a traceability system for tobacco products, providing 360 degrees visibility of the supply chain across the EU.
In addition to Mr. Hoffmann, AIM will also welcome featured speakers from SIEMENS, Zebra Technologies, and GS1 Global who will discuss data security, technical innovations, and standardization.
These representatives will be among a full slate of speakers at AIM Summit 2019, the industry’s premier event that brings global executives and leaders from all aspects of automatic identification and data capture (AIDC) together to discuss trends, share new ideas and use their expertise and influence to advance the identification industry.
For more information, contact AIM Headquarters via email (firstname.lastname@example.org) or phone (+1.724.742.4470).
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