Bond-Domains: Nothing sells bonds better

The registry writes about .bond:
".bond is a generic top level domain extension focused on financial markets. Some users are also interested in using .bond to highlight the special bonds that they have with friends and family. How will you use your .bond domain?"

Reinforce your brand with .bond. The registry explains:

"When you users see .bond to the right of the dot they’ll know they are interacting with an expert. When you select a .bond domain, you’re adding a powerful word to your web address – a word that sends strong and positive connotations to your visitors and reinforces the benefits clients will receive when working with your firm."

The sunrise period of the Bond-Domains starts on October 17th and ends on November 17th. If you want to register during the Sunrise Period, you have to own a trademark and register your trademark at Trademark Clearinghouse .

After the Sunrise Period there is an Early Access Period which starts on November 19. It works like a "Dutch auction" with falling prices. Interested parties please write to secura@domainregistry.de.

The relationship between better ranking and the new top-level domains was proved by a study of Searchmetrics for .berlin domains. Websites with .berlin domains frequently place better than websites with .de domains and .com domains in regional searches with Google. The result of the study by Searchmetrics can be summarized as follows:

"42% of searches show that .berlin domains rank better locally."

The study of Total Websites in Houston shows that the results by Searchmetrics can be generalized to all new top level domains, including the .Bond domains: It was proved that Google uses the domain endings of the New Top Level Domains as a key element for the assessment of domains. Total Websites draws as a conclusion:

"It is clear that the new top-level domains improve the ranking in search engines."

Hans-Peter Oswald
http://www.domainregistry.de/… (English)
https://www.domainregistry.de/… (German)