Hennecke redefines itself – creation of the Hennecke GROUP and transformation of global structures

Continual growth of the Hennecke brand, the acquisition of HENNECKE-OMS S.p.A in Italy and the related development of a joint international sales and service network have necessitated the creation of a unified brand identity which acts as an umbrella brand for all product portfolios: the Hennecke GROUP. The new corporate identity is much more than just a change in external communication: in the course of the realignment, the complex international Hennecke organization will also be streamlined and become considerably more effective. From September 2019, in place of a group of different companies, a network of clearly structured business units will provide for new synergy effects. Under the name "Hennecke 2.0", Thomas Wildt, the new CEO of the Hennecke GROUP, is actively driving the transformation of the polyurethane specialists towards a highly effective organizational structure, both internally and externally.

The new brand identity of the Hennecke GROUP comprises two fundamental aspects: a combination of the three independent product portfolios of the brands

• "Hennecke Polyurethane Technology"
• "HENNECKE-OMS"
• "Hennecke Roll Forming Technology"

and the global network of production sites and sales and service offices who supply the local markets with products and services from more than one brand of the Hennecke GROUP portfolio. "The core brands and the branding of the individual products and services are of course remaining and continue to be clearly identifiable", promises Wildt. Consequently, the organizational units that are responsible for the product portfolio of one individual brand in the group will continue their operations with this brand only. Particularly from the point of view of the international network, the unified brand identity enables considerable synergies as well as clearly structured communication with the global Hennecke customer base.

Customer benefits are the top priority in every step taken by the Hennecke GROUP. All the companies are organized in such a way that they can better adapt themselves to the continual market changes in the future by adopting a self-learning approach. Wildt states: "a self-learning process organization is in a position to correct itself and to take the right measures to operate processes along the planned path with maximum efficiency." Standardized processes and tools will help to ensure successful implementation of these measures. The Hennecke Business System (HBS) has been rolled out globally at management level across the Hennecke GROUP. The managers and staff of the entire Hennecke GROUP are being trained with the help of process mapping and standardized problem solving processes so that in future all projects and services are provided on schedule to the highest quality standards.

Through the reorganization with Hennecke 2.0, the group will be characterized in global markets by greater efficiency and professionalism. The Hennecke GROUP will not enter into any high risk business: "The process orientation allows us to recognize potential technical and commercial risks at an early stage, to analyze these risks and to mitigate them together with our customers," emphasizes Wildt. In an increasingly unpredictable global business climate, this represents another important guarantee for long-term economic success in the future for the Hennecke GROUP.