• Rakuten Europe to support the Positive Luxury Awards taking place in London, in January 2020, presenting the Brand of the Year Category
  • Rakuten Europe to sponsor the Positive Luxury Predictions Report, launching in January 2020

Rakuten Europe today announced the launch of their partnership with Positive Luxury, the community of brands and consumers that care about the future.

With its deep connections to the fashion and luxury world through its marketplaces, digital marketing technology and payments platforms, Rakuten sees an exciting yet transformative future for the industry and seeks to be an influential player in how it evolves and responds to the increasing environmental and social challenges we all face.

In Positive Luxury, Rakuten has found a likeminded organisation, that places future viability at its heart, with the preservation and protection of habitats and communities through responsible fashion and commerce as the way to secure a healthy future for people and planet.

In launching this partnership, Diana Verde Nieto, Co-Founder and CEO of Positive Luxury states: ‚We are thrilled to be collaborating with Rakuten, one of the most diversified digital companies in the world with a meaningful and progressive sustainability strategy. We believe this partnership will help us support even more brands on their journey to a better future.‘ 

Rakuten recognises its own role as a platform for growth and empowerment of sustainable fashion and luxury brands, both large and small, across Europe, but also the Americas and throughout the APAC region. Rakuten looks to bring its considerable resources to support that aim, and this partnership is just the beginning.

Mark Haviland EVP Global Development and Sustainability at Rakuten said “Only by working with best-in-class brands like Positive Luxury, will we ourselves build real sustainability into our core operations and so help others do the same. It’s a partnership I’m convinced will make a difference”.

By supporting the Positive Luxury Awards taking place in London, in January 2020, specifically in the Brand of the Year Category, Rakuten wishes to support companies achieving excellence in their sustainability credentials. Equally, as sponsor of the Positive Luxury Predictions Report, launching in January 2020, the aim is to promote the facts, trends and proof-points that make a sustainable future not only viable but inevitable.

In short, Rakuten, with the expertise and experience of the team at Positive Luxury, seeks not only to improve its own internal performance in all areas of sustainability, but also help influence its network of partners, clients and suppliers, who all in turn have their own role to play in making sure the fashion industry has sustainability, and so viability built into its core purpose.



Positive Luxury is an award-winning sustainability platform that connects luxury brands and people who care about the future through the unique Butterfly Mark. This Mark is a symbol of trust earned by brands that have adopted sustainability as a business strategy. It promotes transparency and enables consumers to make informed purchasing decisions. Positive Luxury works with brands from across fashion, beauty, homewares, accessories, drinks and travel.

Media Contacts

Positive Luxury
Gabrielle Shaw Communications
+44 207 731 8811

Über die Rakuten Deutschland GmbH

Rakuten, Inc. (TOKYO: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.3 billion members around the world. The Rakuten Group has over 18,000 employees, and operations in 30 countries and regions.

In Europe, Rakuten has been active for more than a decade and is constantly growing its footprint. The network of business units consists of more than 14 services, available in almost every European country. With Rakuten Europe’s head office in Luxembourg and offices in London, Dublin, Paris, Berlin, Barcelona and other major European cities, Rakuten is more than just a company, it’s a vision of a true Ecosystem.

For more information visit https://global.rakuten.com/corp/.

Firmenkontakt und Herausgeber der Meldung:

Rakuten Deutschland GmbH
Geisfelder Str. 16
96050 Bamberg
Telefon: +49 (951) 40839-100
Telefax: +49 (951) 40839-109

Raphael Thierschmann
Global Corporate Communications EMEA Lead
Telefon: +49 (951) 40839-1408
Fax: +49 (951) 40839-109
E-Mail: raphael.thierschmann@rakuten.de
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