„Data is power“ is the title of the new issue of the „be top“ magazine

“Knowledge is power and if you have power over data, you have power over processes, economic and political developments, and even people. If you have data, you have the best chance of gaining an edge on your competitors and being successful in business, ” states Prof. Friedhelm Loh, Owner and CEO of the Friedhelm Loh Group in the editorial of the new “be top” customer magazine.

How can companies safeguard this data and, by extension, their technological know-how at the same time? The cover story of the new “be top” magazine investigates this question and shows how the Friedhelm Loh Group, together with partners, is already supporting customers today with concrete solutions to overcome these and other challenges of the digital transformation. Further topics of issue 02/2019 are:

Influencers: Influential experts for purchasing decisions

They set the tone, operate independently and can take whole events by storm while offering advice on a uniquely personal level – so-called “influencers” are playing an increasingly important role. How can companies put influencers to good use in the B2B domain? The new be top will answer this question and give tips on how companies can successfully get their own influencers up and running. “be top” contains a report of an interview with the renowned influencer Ahmed Banafa from Silicon Valley and Tijen Onaran. Ms Onaran is an entrepreneur, event host and the founder of
Global Digital Women and her stance on this topic is that “people follow people.”

Electromobility: An ultra-strong future

The automotive industry is facing the biggest upheaval in its history. In the transformation of drive technologies from combustion engines to electric motors, steel offers enormous potential thanks to the development of high-strength and ultra-high-strength grades as the “be top” article shows.

Science: Brain research at the speed of light

The state of São Paulo is home to the Brazilian Synchrotron Light Laboratory – one of the largest scientific projects in the country. One of the many goals of the research work conducted in the laboratory’s particle accelerator is to study the human brain to learn more about Parkinson’s disease which currently affects around six million people worldwide. Our “be top” reporters visited the site and showed insights into the groundbreaking research project that is investigating healing methods for previously incurable neurodegenerative diseases. More than 200 large enclosures from Rittal are used here to protect thousands of electronic components of all sizes in one enclosure system.

Switchgear engineering: A far-sighted trio

Machine and switchgear specialist Bauer Systeme is a prime example of how small businesses can also benefit from the opportunities offered by digital advances in manufacturing environments. With help from Rittal and Eplan, the company is digitalizing and automating its processes. “be top” introduces the three masterminds of the company.

Go to the following link to find more topics and suggestions from the world of the Friedhelm Loh Group: https://betop.friedhelm-loh-group.de

“betop” magazine awarded again

The web magazine also features articles from the 1-2019 issue of “be top”, which has once again won the prestigious Fox Awards (Silver) Print and Digital. The Fox Awards have been presented since 2010 to commend efficient solutions for marketing communication in print and the digital media.