ENGEL’s motto, “Experience. Passion. Innovation”, formed the basis of its trade fair design at K 2019 in Düsseldorf. The aim was for visitors to be able to link the brand image to the concepts of openness, customer proximity, and innovative spirit. These concepts represent a company that provides its customers with innovative technologies and a variety of application-based system solutions to deal with today’s challenges. The construction of the stand did not merely set the scene superficially, but instead managed to convey and underline the company’s messages.

The entrée to the stand, with its extended information desk, guided visitors directly into the world of digitization. Three large-scale media columns surrounded the “Inject 4.0” Highlight Zone, which then led on to the Experience Zone.

Here, process engineers, production managers, or maintenance managers received job-related assignments focusing on the specific target group in question. Their goal was to complete these tasks in an interactive manner with the aid of digital solutions. In doing so, the visitors were already “working” in a smart factory. This provided a real-world digitization experience – and thanks to the change in perspective, not just from the usual product-centric view.

Experts are, however, also increasingly looking to find out more about the technology behind the applications. Seven informative “Expert Corners” featuring the individual products rounded off the presentation following a hands-on demonstration. Fully automated production cells and injection molding machines, divided into the eight most important key topics, such as Circular Economy, High Performance, or Lightweight Construction, were positioned around the edges of the trade fair stand.

With this well thought out zoning, visitors were given the impression of a networked and modern production world – focusing constantly on the benefits for customers that a smart factory with ENGEL will provide.


Über die KECK GmbH

KECK. Brand staging worldwide.

More than 30 years successfully on the market, 140 employees and passion for what we do – we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ‚run of the mill‘ is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.

In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services – strategy, consultation, design, construction and control. The most important step in every project is to understand the brand. We really get to its core and communicate it in a standardised and unique way. We not only stage brands, but also make them more successful.

Firmenkontakt und Herausgeber der Meldung:

Industriestraße 16
71263 Weil der Stadt
Telefon: +49 (7033) 3000-0
Telefax: +49 (7033) 3000-9010

Petra Schmidt
Telefon: +49 (7033) 3000-142
Fax: +49 (7033) 3000-9050
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