With the involvement of Heilbronn-based venture capitalist D11Z.Ventures, the AI-based customer data platform -Innkeepr- has gained a strong partner and will be able to further expand its digital business model in the future. Founded in 2021, the start-up offers an AI-supported solution for searching for relevant customer segments on advertising platforms such as Google, Meta, TikTok and Amazon.

"The success of digital advertising today depends more than ever on reaching the right target group," says Innkeepr Co-Founder Willi Linke. "In an internet without cookies, more protection against tracking and the growing popularity of ad blockers, this is becoming increasingly difficult.

We offer a solution where consumer privacy and digital advertising go hand in hand.

With its intelligent targeting approach, the team not only identifies relevant customer segments better than large advertising giants, but also protects sensitive customer information from being accessed by the platforms.

"Our approach of server-side libraries and e-commerce plugins allows companies to collect customer data where it is generated and translate it into relevant target group segments on well-known advertising platforms in virtually real time," says co-founder Dr. Karoline Griesbach. The technology simulates the effect of advertising signals as in a virtual A/B test and derives relevant buyer groups from this.

"Anyone whose business model is currently based on finding customers online needs to consider how they want to do this in the future," says Griesbach. "Innkeepr is at least our answer to the question of how advertisers can profitably grow with the challenges of data privacy in the future."

Today, Innkeepr is primarily used by retailers and D2C brands that rely on so-called performance marketing. Advertisers now place between 50 and 100 million impressions a day on the customer segments of the AI platform – primarily in Germany, Austria, Switzerland and the USA. "Our aim is to help companies understand their customer data as an asset and use it more intelligently, ultimately strengthening their business models," explains Linke. "With the now completed financing of D11Z. Ventures in combination with several business angels, we have not only gained the expertise of an experienced early-stage investor with focus on AI, but also strong know-how in e-commerce."

Sebastian Pyzalski, Investment Manager at D11Z. Ventures, adds: "While the creation of advertising content with the new generation of GenAI tools is already widespread, we believe there is a blind spot in the market when it comes to reaching relevant target groups with these contents. And since precisely this will become increasingly difficult on the Internet of the future without cookies, we are confident that Innkeepr’s intelligent infrastructure will help shape this future."

About Innkeepr

Innkeepr is an intelligent customer data platform for the Internet without cookies. Fast-growing brands such as SNOCKS, Rosental and Lillydoo use Innkeepr to translate their user data into intelligent target groups on Google, Meta, TikTok and Amazon and thus optimise their media budgets by up to 35%.

Further information at: innkeepr.ai

Über die D11Z.Ventures GmbH & Co. KG

"D11Z. Ventures is a dynamic early-stage investor specialising in digital and AI startups in Germany and Europe. As a single-family office VC, D11Z Ventures pursues a clear and ambitious vision: As a pioneering European investor in the fields of AI, IoT and SaaS, actively shaping the digital future and setting significant milestones in the industry. With extensive experience, expertise and agility, D11Z. Ventures plays a decisive role in promoting significant digital transformation. The company has valuable connections to leading technology SMEs and global market leaders, positioning it at the forefront of innovation. At the centre of D11Z. Ventures’ mission is the search for founders who not only have an entrepreneurial vision, but also strive to shape the digital future in a sustainable way. True to the motto "Shaping Tomorrow, Today", D11Z. Ventures is geared towards turning visionary ideas into reality right now.

Firmenkontakt und Herausgeber der Meldung:

D11Z.Ventures GmbH & Co. KG
Edisonstr. 19
74076 Heilbronn
Telefon: +49 (7131) 873183-0
Telefax: +49 (7131) 873183-20
http://www.d11z.com

Ansprechpartner:
Katharina Heim
Executive assistant
E-Mail: katharina@d11z.com
Für die oben stehende Story ist allein der jeweils angegebene Herausgeber (siehe Firmenkontakt oben) verantwortlich. Dieser ist in der Regel auch Urheber des Pressetextes, sowie der angehängten Bild-, Ton-, Video-, Medien- und Informationsmaterialien. Die United News Network GmbH übernimmt keine Haftung für die Korrektheit oder Vollständigkeit der dargestellten Meldung. Auch bei Übertragungsfehlern oder anderen Störungen haftet sie nur im Fall von Vorsatz oder grober Fahrlässigkeit. Die Nutzung von hier archivierten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Eine systematische Speicherung dieser Daten sowie die Verwendung auch von Teilen dieses Datenbankwerks sind nur mit schriftlicher Genehmigung durch die United News Network GmbH gestattet.

counterpixel