Maynards Europe in Hungary: New Budapest Office Responds to Regional Transformation

Over recent years, Eastern Europe has established itself as a key manufacturing hub offering an attractive cost structure. However, ongoing economic shifts are redefining the region’s role as a preferred nearshoring destination. Labour costs are rising, while companies are increasingly confronted with higher energy prices. At the same time, competitive pressure from Far Eastern markets—particularly China—continues to intensify. These developments signal a broader trend in which traditional location advantages are evolving, giving rise to new forms of value creation.

Change in Hungary, Potential in Poland, Transformation in the Czech Republic

“We are seeing a significant increase in production costs in countries such as Poland, the Czech Republic and Hungary. The once highly attractive factor of cost-efficient production outsourcing to Eastern Europe is gradually diminishing for many companies—at least from a subjective perspective,” explains Daniel Kröger, Managing Director of Maynards Europe GmbH. He describes this shift as “a completely natural economic development: as quality of life improves, expectations rise. These are typical changes that open the door to new business models and investment opportunities.”

Relocations of production, site consolidations and strategic reinvestments are becoming more frequent. This is precisely where Maynards Europe’s business model comes into play: as a specialist in industrial asset disposition, valuation and remarketing, the company supports businesses when changing market conditions call for decisive action.

“We are witnessing markets take on new forms—and we see opportunity rather than difficulty in this process,” says Adrian Matuszczak, Managing Director of Maynards Europe GmbH. “In times of shifting production landscapes, the efficient reuse and remarketing of industrial assets play a vital role. For us, this is about more than business: Maynards Europe takes responsibility for value preservation and the sustainable use of resources.”

Maynards Europe in Hungary: A New Location Close to the Market

With its second consecutive expansion in Eastern Europe, Maynards Europe is laying the foundation for closer cooperation with industrial partners in the region through the opening of its Budapest office. The new branch commenced operations in mid-January 2026.

Operations in Hungary are led by Maxence Dutat as Managing Director, bringing extensive experience in industrial auctions and digital marketing.

“Maxence is the ideal choice to lead our new Hungarian office, thanks to his long-standing expertise and strong network within the asset disposition market. In the past, he has played a key role in driving successful business expansions and developing innovative sales strategies within our industry,” says Adrian Matuszczak.

“Our local presence brings us closer to both markets and people. We do not want to respond remotely, but to act proactively and accompany developments directly on the ground,” Maxence Dutat emphasises.

Setting the Course for the Future in Eastern Europe

Rising location costs do not diminish Eastern Europe’s appeal as a forward-looking industrial market. The combination of a skilled workforce, well-developed infrastructure and a strategic position between Western and Eastern Europe continues to generate long-term value.

Maynards Europe encourages investors and business leaders to approach this transformation with confidence and long-term vision. Rather than opting for a rapid withdrawal, companies may benefit from reassessing their structures and strategies. Ongoing industrialisation and increasing prosperity across Eastern Europe are prompting many organisations to rethink, adjust or realign their strategic direction.

“Investing in the region requires foresight—but it pays off,” Daniel Kröger stresses. “Those who set the right course today will benefit from industrial transformation tomorrow—not at the expense of others, but through strategic thinking and strong networks.”