The summit featured 27 sessions addressing key industry developments, with customer-led presentations forming a central part of the program. These sessions highlighted real-world applications of Hybrid Software and partner solutions for brands and converters, demonstrating measurable business impacts from design to printed packaging.
Among the standout topics, discussions on Amazon Transparency and GS1 Sunrise attracted strong interest, underlining how traceability initiatives and global standards are reshaping packaging requirements. A case study from Diageo demonstrated how 2D and 3D rendering technologies are enhancing decision-making, reducing the need for physical prototyping, and accelerating time to market.
Industry partners also used the event to announce two strategic collaborations: XSYS unveiled an expanded partnership with Hybrid Software, focused on delivering more fully integrated solutions for the flexographic and letterpress markets; and HiFlow Solutions announced a collaboration to integrate their packaging MIS/ERP platform with Hybrid Software’s CLOUDFLOW workflow. This integration will enable job specifications to transfer automatically from estimating and order entry into pre-press, eliminating the need for manual data handling.
In addition, Hybrid Software announced the commercial availability of MyMatches, an AI-driven search engine for packaging graphics, and unveiled jAImes, which uses agentic AI to extract order information from customer emails and create job orders in customer ERP/MIS systems. Roadmap sessions covered new applications of artificial intelligence across its portfolio to drive automation and efficiency, while keynote speakers David Zwang and Marco Boer provided insight into market trends and the evolving packaging landscape.
“We are extremely pleased with the level of engagement and the quality of discussions throughout the event,” said Mike Rottenborn, CEO of Hybrid Software. “We would like to thank everyone who joined us and made the summit such a success. We also extend our appreciation to our sponsors, including Arden Software, GlobalVision, HP, and XSYS, as well as Bobst, Canon, Domino, HiFlow Solutions, ICScolor, Infigo, and Koenig & Bauer.”
Following its U.S. debut, the Fusion Packaging Summit will return in Europe in 2027 as part of an ongoing rotation between the two regions.
Headquartered in Cambridge, UK, Hybrid Software Group brings together a portfolio of innovative brands that cover every stage of the print production workflow — from design and prepress to high-speed data delivery to the press electronics. Its businesses include ColorLogic, experts in color management technology; software development and consultancy firm, Conics; Hybrid Software Brandz, developers of artwork management, 3D design and modeling software; Hybrid Software, a provider of enterprise workflow and integration solutions for labels and packaging; Hybrid Software Helix (formerly Global Graphics Software), pioneers in RIP, screening, and print pipeline technologies; Meteor Inkjet, specialists in industrial printhead drive electronics, software and tools; and Xitron, a leader in offset and digital printing workflow solutions. Together, the Group’s technologies power the world’s most advanced printing solutions, serving customers that include major press manufacturers such as HP, Canon, Durst, Roland, and Hymmen, as well as hundreds of packaging printers, trade shops, and converters around the globe. (Euronext: HYSG)
For more information visit: www.hybridsoftware.com
HYBRID Software GmbH
Uhlandstraße 9
79102 Freiburg
Telefon: +49 (761) 70776700
Telefax: +49 (761) 70776729
http://www.hybridsoftware.com
Director of Marketing
Telefon: +32 (478) 8830-82
E-Mail: stevens@hybridsoftware.com
Senior PR & Marketing Manager
Telefon: +441954926017
E-Mail: paula.halpin@hybridsoftware.com
