Tal Ofer, UK Country Manager of Keros Digital, will give a speech and will chair the morning session.

In addition, Tal will be also on stage during the 1-to-1 sessions in the morning and will interview various important people such as George Coley, CTO of Sainsbury’s Argos and Susanne Given, Chairman at Outfittery & Made.com.

According to the Forrester – in 2022 – 55% of all retail sales in the seven big markets in Europe will be online or they will still be influenced by the digital world.

Another impressive figure that shows the growing of importance omnichannel is that 36% of all orders for multi-channel retailers in UK are click and collect. Omn ichannel Customers generate 27% of all sales, despite representing only 7% of all customers.

This proves the importance of harnessing digital technologies in order to develop business. Most companies are undergoing a process of digital transformation, but to overcome the complexities that digital transformation can create it becomes fundamental to rely on partners that can solve these potential challenges.

Keros’ Digital Platform can manage all the functionalities of front-end and back-end in an integrated system, helping retailers and brands to grow online and in-store sales and to reach their own business goals with a minimum impact on the administrative process.

Mr. Gigli was born in 1971, he graduated in Economics and Business Administration at the University of Pisa where he also did a Master in Auditing and Internal Control. His background is diverse and he initially worked as an Audit Manager in KPMG, as Financial Planning Director and then as European Controller in Guess and finally worked as EMEA Service Controller in Acer since 2012.

"We are pleased that Matteo joined our senior management team and will enrich us", says Leonardo Pecchioli, CEO and Founder of Keros Digital. "His long financial experience in fashion and technology companies, as well as helping to ensure optimal business performance, will be decisive in the transition to the next phase of our long-term strategy of growth and value creation".

"I am excited to join the team in such a crucial moment for the continuous transformation of the company", declared the newly appointed Mr. Gigli. "The role of CFO is evolving: we must act more and more anticipating changes and developing optimal approaches for the different scenarios where we operate. I am pleased to fill the CFO function and to be able to contribute to boosting the growth of the business ".

The company’s goal was to activate a direct management of the online channel, which previously was outsourced. Benetton plans as well this year as part of its omnichannel evolution to deliver better integration between physical stores and the online shop. By doing that, Benetton can assist the end-consumer wherever he is during his shopping experience through both physical and digital channels.

For the creation of its new online shop, Benetton has chosen to rely on the K-OMS technology, an Order Management System by Keros Digital.

Keros Digital technology allowed Benetton to integrate a complexed online customer journey with its IT architecture, reducing the complexity of several aspects related to order management and invoicing in different countries. Keros Digital has made available its tax and legal knowledge for Benetton and it has provided advice on how to optimize all processes to drive more efficiency in delivery times and lower shipping costs.

The new Benetton OMS handles easily the catalog, VAT invoicing in different counties, the warehouse, optimizes the assignment of orders and manages returns from different parts all over the world thanks to a unique integrated e-commerce software solution.

For this improvement, Cisalfa Sport S.P.A. chose Keros Digital in order to find solutions to some challenges the business was having.

One of these challenges, the distribution network of Cisalfa Sport S.P.A., which is complexed, required a solution that will enable it to fulfil the increase number of orders in an efficient way.

The business receives orders from various locations and the inventory is stored in two major warehouses and a large network of stores. Thus requiring an intelligent Order Management System to optimise shipping costs and fulfil the orders more efficiently.

In addition, due to the fact of Cisalfa Sort S.P.A. being a multi brand retailer, there was a need to improve the catalogue management, particularly due to its size and the variety of items.

Although the goals were challenging, they were perfectly matched by Keros’ Order Management System (K-OMS), which is designed to meet various needs including providing various order fulfilment methods (for example fulfilment from stores).

The new solution uses Cisalfa Sport’s two central warehouses and the main point of sales as shipping hubs, coordinating both to process orders in a an efficient and effective way. Orders are assigned according to pre-set and precise rules, which keep logistics cost lower and ensure the customers get their orders quicker.

Keros’ platform has been built with an Omni channel logic that enables the customer to shop online and choose either a home delivery or to collect the goods from one of Cisalfa Sport’s 140 stores. Customers are also able to return the order either to the warehouse or to one of the stores.

Keros provided Cisalfa Sport S.P.A. with an excellent project management which guaranteed that after a short period of time, Cisalfa’s eCommerce team was able to control all orders, catalogues and returns from one interface, empowering the retail team to fulfil the orders and serve the customers in stores.