Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its new “DURA” delivery format for a multitude of its inlays and tags, with DOGBONE® DURA being the first RAIN RFID (UHF) product available. The new product is designed for industrial, supply chain or logistics applications, such as the tagging of reusable pallets and returnable transport items. The DURA line in general boasts outstanding robustness and water resistance in addition to existing properties, in DOGBONE’s case its excellent performance on difficult-to-tag materials.

Smartrac’s DURA delivery format is characterized by thick, semi-stiff thermosetting layers attached to both sides of the antenna/IC structure, which provide effective protection against mechanical and environmental stresses without affecting the overall performance of the underlying inlay design.

DURA versions of most inlays and tags

The DURA delivery format is applicable to virtually the entire range of Smartrac’s inlays and tags, and it will be introduced gradually in the coming months.

All DURA inlays and tags provide a level of durability that is close to that of hard tags while retaining their advantages in terms of cost efficiency, flexibility (reel format available) and weight. To underline this, DOGBONE DURA has been tested to EN60068-2-27 (mechanical shock) and EN60068-2-6 (vibration) standards.

DOGBONE DURA is available with the Impinj Monza R6-P IC that comes with an Autotune feature, which helps the DOGBONE product to work at peak efficiency, even in rapidly changing environments. DOGBONE DURA’s IC enables pre-serialized EPC and offers unique TID as well as other features.

DOGBONE DURA is printer-compatible and available in wet and dry formats. Wet format tags come with water-resistant high-strength adhesive, while dry format tags have extensions to allow a punch hole for attachment.

Feasible alternative to hard tags for less than extreme environments

“By introducing a new delivery format that turns our tried and trusted inlays and tags into ruggedized products, Smartrac is once again demonstrating its ability to listen to its customers’ demands and to break new ground. DURA inlays and tags provide a feasible alternative in application areas where extra robustness and water resistance are needed, but the environment does not call for the distinctive survivability of hard tags,” said Dr. Juha Virtanen, Vice President Product Development at Smartrac.

DOGBONE DURA inlays and tags will be available in high volumes from Q2 2020.

About Avery Dennison:

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at

Über die Smartrac Technology GmbH

Smartrac, an Avery Dennison company (NYSE: AVY), is a global market leader in RFID products and solutions, providing both ready-made and customized offerings. We make products smart, and enable businesses to digitize, identify, authenticate, track and complement products and solutions. Our portfolio is used in a wide array of applications such as animal identification, automation, automotive, brand protection, customer experiences, industry, library and media management, logistics, retail, supply chain management and many more. Leveraging a global production, sales and R&D network, we embed intelligence into physical products, empowering the ecosystem of connected things. Smartrac received ARC Quality Certification from Auburn University’s RFID Lab for the design and manufacturing of its RFID inlays and tags.

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Firmenkontakt und Herausgeber der Meldung:

Smartrac Technology GmbH
Karlsruher Str. 3
70771 Leinfelden – Echterdingen
Telefon: +49 (711) 656926-189
Telefax: +49 (711) 656926-11

Karin Fabri
Head of Corporate Communications & Marketing
Telefon: +31 (20) 3050-150
Christian Achenbach
Corporate Communications Manager
Telefon: +49 (711) 656926189
Fax: +49 (711) 65692611
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