Smartrac and SUKU Leverage NFC and Blockchain to Guarantee Authenticity of COVID-19 Test Kits and PPE

Smartrac, an Avery Dennison (NYSE:AVY) company, and blockchain startup SUKU, today announced a digital verification solution to authenticate COVID-19 testing kits and personal protective equipment (PPE). The NFC-powered platform enables instant verification of authenticity and provides end-to-end supply chain transparency.  Read More

Smartrac Introduces New Extra-Robust „DURA“ Delivery Format for Inlays and Tags, with DOGBONE® DURA First to Market

Smartrac, an Avery Dennison company (NYSE: AVY) today announced the introduction of its new “DURA” delivery format for a multitude of its inlays and tags, with DOGBONE® DURA being the first RAIN RFID (UHF) product available. The new product is Read More

Smartrac Launches New MINIWEB Inlays Powered by Impinj’s M700 IC’s – Excelling in Small Size, High Performance and Fast Product Availability

Smartrac Technology Group today announced the launch of its new MINIWEB inlays and tags based on the new Impinj M700 IC family. With its new RAIN RFID product, the global leader in RFID technology and IoT solutions again proves its Read More

Smartrac Further Expands its CIRCUS PRO Series for Secure Product Authentication with Greater Performance and Benefits

Smartrac Technology Group today announced an expansion of its recently introduced CIRCUS PRO series. The NFC product series is now also available with a white label chip called Smartrac OTP. Developed and manufactured by one of the leading global IC Read More

Smartrac to Broaden its Brand Protection Portfolio with eApeiron Solutions Acquisition

Smartrac Technology Group announced today that it has acquired brand protection specialist eApeiron Solutions. The acquisition will allow Smartrac to further expand its portfolio of proven RFID-based IoT solutions for enhanced customer experience and product authentication, today already successfully applied Read More

Smartrac Launches Cattle Ear Tag – a High-Performance RAIN RFID Product for Animal Identification

Smartrac is further extending its Animal ID portfolio by launching its new Cattle Ear Tag. The RAIN RFID product comprises a chip module that is inductively coupled to an advanced RFID antenna design, which ensures outstanding ruggedness in demanding applications. Read More

Smartrac Launches the World’s Smallest Inlay MiniWeb, and DogBone Inlay with NXP’s UCODE® 8 Chips

Smartrac is introducing two more inlays featuring NXP’s UCODE® 8 RAIN RFID ICs: MiniWeb, currently the world’s smallest inlay, and DogBone. Leveraging the IC’s extended read range and usability in light dielectric materials such as cardboard or plastic boxes, MiniWeb Read More

Smartrac’s Experiences Solution Wins IoT Global Award

Smartrac has won the 2018 IoT Global Award for its Experiences solution in the ‘Retail, Marketing & Hospitality’ service category. Judged by a panel of 12 Internet of Things (IoT) industry experts and insiders, the inaugural IoT Global Awards were Read More

Smartrac Appoints Amir Mobayen as Chief Revenue Officer

RFID and IoT solutions pacesetter Smartrac today announced that it has added the new position of Chief Revenue Officer to its Management Board, and that Amir Mobayen will take over that role with immediate effect. “By introducing the position of Read More

Smartrac Introduces Midas FlagTag, a Cost-Efficient High-Performance Tag for Metallic Surfaces and Everyday Objects

RFID and IoT solutions pacesetter Smartrac has announced its Midas FlagTag®, a technically sophisticated yet simplified, innovative RFID tag for consumer goods and industrial components with metallic, plastic and cardboard surfaces. Smartrac’s unique Midas FlagTag design uses the metallic surface Read More