Urinary incontinence can have a debilitating impact on a patient’s quality of life and individuals suffering from it are treated by a diverse range of health care professionals. An ageing population in developed countries, the prevalence of obesity and diabetes, and a growing awareness of urinary incontinence fuel growth in the urinary incontinence devices market.

Older Population Suffers From Conditions That Directly Cause Urinary Incontinence

Demographics are working in favour of the urinary incontinence devices market, especially in developed countries with low birth rates. Chronic conditions such as neuromuscular injury, kidney stones, and paralysis that involve urinary incontinence play a major role. Furthermore, factors such as urethral sphincters, urinary tract infections, post-radical prostatectomy, and weakening of pelvic floor muscles sometimes lead to urinary incontinence. A study suggests that the vast majority of men over the age of 50 suffer from lower urinary tract symptoms (LUTS). In women, excessive caffeine consumption, pregnancy, childbirth, and menopause result in urinary incontinence. In a Gothenburg Continence Research Center study, approx. 3/4th of the urinary incontinence patients were women.

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Focus on Older Women for Maximum Profitability in Urinary Incontinence Devices Market

In women, urinary incontinence usually peaks at menopause and steadily rises thereafter. Even though stress and urge incontinence occurs on a greater frequency than urge incontinence, the latter is likelier to need treatment. While severe urinary incontinence is rare in young women, the probability of occurrence sharply rises in those over the age of 70. Men have a much lower prevalence of urinary incontinence than women – roughly around 10% with urge incontinence comprising more than half of all cases. Stress incontinence is often attributed to neurological injury, prostate surgery, and other forms of trauma. Even in geriatrics, the percentage of men suffering from urinary incontinence is half that of women.

Easy Availability Allows Urethral Strings to Lead Urinary Incontinence Devices Market

Urethral strings are considered the de-facto method to treat stress urinary incontinence and they have replaced other procedures such as vaginal meshes and colposuspension. This segment dominates the urinary incontinence devices market due to booming sales of vaginal slings. A huge variety of sling devices have been developed and are widely available in the urinary incontinence devices market. Other popular devices are sphincters, urinary catheters, and electrical stimulation devices.

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Overcome Stigma Around Condition to Spur Demand for Urinary Incontinence Devices

An overall lack of awareness about urinary incontinence is largely responsible for restrained growth in the urinary incontinence devices market. Numerous studies have demonstrated that urinary incontinence is underreported in younger women. Roughly half of all women and people over the age of 60 who suffer from urinary incontinence have never even discussed it with their primary care physician. Urinary incontinence can even be associated with poor psychological wellbeing. That is why the stigma around this common condition must be overcome. In a recent survey, a third of patients over the age of 55 are open to sharing their bladder issues with healthcare professionals, meaning that greater awareness is the key to success in the urinary incontinence devices market.

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