Banana Flour Consumption to Rise Prominently in Bakery; Gluten-free Trend Mainstay for Market Growth

Traditionally preferred as an economical alternative flour over wheat flour among African, Jamaican, and South American consumer population, banana flour has recently been garnering popularity as a relatively cheap, gluten-free flour alternative, especially among those seeking weight loss through dietary modifications. In the global banana flour market, (green/unripen) banana flour is particularly expected to enjoy greater sales as a viable, and easily accessible source of resistant starch, opine a majority of dieticians, nutrition experts, and researchers. Its ability to improve insulin sensitivity continues to strengthen its role in blood sugar regulation, which is expected to be cited as another important factor driving demand. With strong inclination growing toward consuming natural, and organic products, banana flour will most likely witness a healthy spike in its preference as a natural thickening agent in the making of a number of popular food products, including baked goods, noodles, sauces, soups, and even energy/nutrition bars.

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Soaring Popularity of Free-from Trend Wave Augurs Well for Banana Flour Sales

While evolving F&B trends generally play out as the points of origin for new consumer trends, some of them arise to last longer and generate some high remunerative revenue generation streams. The free-from trend marks one such category that has had a cascading effect on the various F&B categories over the years. Rising awareness among the general public about gluten allergies, and celiac disease, coupled with consistently elevating demand for gluten-free flour alternatives, is likely to favour market expansion during the forecast period. Besides gluten-free, mounting popularity of sugar-free, allergen-free, calorie-free, fat-free, and dairy-free foods is also working to the advantage of products like banana flour on the market. Key companies operating in the banana flour landscape are thus focusing on free-from labelling claims for their product ranges.

A Healthy, Gluten-free, and Low-sugar Profile to Gradually Build up Banana Flour Sales

A unique flavour of banana flour, and a wealth of health benefits will further account for its growing adoption as a key ingredient in primal diet, and paleo diet practices. Growing interest of the expanding health-conscious consumer population in having fortified food products with natural functional ingredients is also expected to be a significant driver for market growth. A new ongoing study of Fairfield Market Research provides detailed analysis of the performance of the global banana flour market during the forecast period. Facing a major impediment due to the relatively high price point (when compared to conventional grain flours), the banana flour market continues to progress in its nascent stage. However, gradually rising awareness about the nutritional profile, and advantages as an alternative to conventional gluten-laden flours on the market will account for a thriving market in the near future. Green banana flour is especially likely to garner popularity within the low-sugar healthy food ingredients category, which is also an important growth booster to the market.

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Demand Generation to be Concentrated in Bakery

The bakery industry has been on a continuous transformation with newer consumer trends, and baking innovations debuting frequently. Banana flour has recently been gaining ground as an equivalent alternative to wheat, and all-purpose flour extensively used in baking of a wide range of products. Cookies, cakes, pastries, breads, muffins, and a host of other baked products made from speciality ingredients like banana flour have been getting greater visibility in retail, as well as at commercial, artisanal, and home-based bakeries. This is being looked at as a robust factor responsible for market expansion on a global level. North America, and Europe are expected to exhibit top-ranking bakery markets registering notable consumption of banana flour. Europe will especially present lucrative opportunities to brands producing, and dealing in banana flour as the region continues to be the world’s largest bakery, followed by North America.

Key Companies Operating in Global Banana Flour Market

The report provides an insightful view into the detailed strategic profiles of some of the top players stirring competition in the global banana flour market space. International Agriculture Group, Woodland Foods, Symrise (Diana Food), NuNatural Inc., KADAC Pty Ltd, Hearthy Foods, Paradisefrucht GmbH, Edward & Sons Trading Co (Let’s Do Organic), Seawind International LLC, and Ceres Organics are to name some of them.

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