The demand within the global drinking yoghurt market is expected to touch new horizons in the times to follow. Manufacturers of food and beverages have seized the opportunities floating across the global marketplace. These opportunities include greater consumer inclination towards comfort foods, the willingness to try out new flavors, and a general acceptance of healthy alternatives like Greek yoghurt. On account of the aforementioned factors, it is logical to predict that the market for drinking yoghurt would invite new consumers as well vendors in the times to follow. Fairfield Market Research finds that the next few years will be replete with new territories and customer segments that manufacturers of drinking yoghurt can tap into.

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High Nutritional Value of Drinkable Yoghurt to Keep Demand Afloat

The availability of drinkable yoghurts in varying types and flavors has caused an uptick in sales across the global market. Greek yoghurt continues to be the most sought-after type that is popular amongst youngsters. Furthermore, vegan yoghurt has also gained tremendous popularity in the market as organic food habits permeate human lifestyles. The older population groups have also developed a sense of affinity towards yoghurt, primarily due to the availability of low-sugar and no-fat options. In view of the factors stated herein, it is safe to say that the global drinking yoghurt market would attract formidable revenues in the times to come.

Consumption of Yoghurt to Witness Steep Ascension in U.S. and China

The FDA Code of Federal Regulations has played an underhanded role in popularizing yoghurt and informing the masses about its contents and consumption. Over the past decade, US and China were seen as fast-growing markets for yoghurt consumption, while Europe has been picking pace in recent years.  It is worthwhile to note that majority of the people in China drink their yoghurt, and a very low consumer base actually eats it with a spoon. This is a highly sellable point for manufacturers of drinking yoghurt who have a sound presence in the Chinese market. Several research lines to decode the uses, health benefits, and premium nutritional value of yoghurts have emerged in recent times. This shall create new growth avenues for vendors looking to enter the global drinking yoghurt market from 2021 to 2025.

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Hospitality Industry to Emerge as a Prominent Consumer of Drinking Yoghurts

The popularity of yoghurt across heterogenous population groups has caused a stir across the global market. The hospitality business hinges on its ability to offer fitting, healthy, and eclectic cuisines to guests from around the globe. For this reason, drinking yoghurts have become a part of buffets set up across large hospitality units and hotels. Furthermore, consumption of drinking yoghurt as a healthy option for breakfast has created inlets for revenue inflow.

Some of the prominent market players operating in the global drinking yoghurt market are Bevie Handcraft NZ Limited (Mad Millie), Pillars Yoghurt, Danone Groupe SA, Nestlé S.A, Yili Group, General Mills Inc, Gujarat Cooperative Milk Marketing Federation Ltd, Royal FrieslandCampina N.V., DANA Dairy Group LTD, and Groupe Lactalis.


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Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.

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