prudsys AG will be presenting the prudsys Realtime Decisioning Engine 4.0 (prudsys RDE 4.0 for short) at booth E018 in hall 7 at dmexco 2017 on September 13-14. The new comprehensive campaign management and the improved look and feel of the real time solution help users design a detailed and more extensive personalized customer approach. The prudsys RDE 4.0 features the following individual benefits:
  • Personalization management by way of campaigns: Campaign management in terms of time while taking conditions into account. Retailer can implement several personalization campaigns in parallel.
  • Ease of use: The new web interface featuring an integrated operating concept means it is easy to configure the recommendation logic, e.g. product-, user-or category-related. The new dashboard gives users a quick overview of key indicators such as conversion or revenue from recommendations. Clear statistics provide a detailed evaluation.
  • Flexibility: Combinable recommendation logic, more dynamics through the web shop and free choice of fallbacks make grained personalization design possible.

The prudsys RDE 4.0 will be introduced as part of the prudsys omnichannel hub. Our showroom, the omnichannel hub, provides a variety of different application scenarios for real time personalization to test and try. Many of the Top 100 mail-order businesses use the prudsys RDE for business cases in the fields of recommendations, marketing automation and dynamic pricing. With its help, retailers can offer their customers an individual shopping experience across all channels throughout the entire customer journey.

The motto of this year’s dmexco 2017 is “Lightening the Age of Transformation”. More than 500 top speakers and industry influencers will address the most important topics of the digital economy. With over 50,000 visitors, dmexco is one of the leading trade shows in the world of digital marketing. Secure your spot with prudsys ahead of time at

Über die prudsys AG

prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.

Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.

prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.

Firmenkontakt und Herausgeber der Meldung:

prudsys AG
Zwickauer Straße 16
09112 Chemnitz
Telefon: 0371 2 70 93-0
Telefax: 0371 2 70 93-90

Denise Seifert
Marketing / PR
Telefon: +49 (371) 27093-0
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